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Google Analytics is a great tool. It helps to show where traffic is coming from. Also, it will allow you to see when a user might exit your site in the middle of a sales funnel. This type of knowledge is important to be able to optimize your site for higher ROI’s, better traffic, and increased traffic to your site. But where do you begin? Today I am going to show you how to add Google Analytics to your WordPress site. If you would rather not read all this, I will include the shortened version of this tutorial down at the bottom of the post.

*This tutorial assumes you already have WordPress installed.*

Preparing For The Installation

To begin, we’ll add a plugin to WordPress called “Google Analytics by MonsterInsights”. On your WordPress dashboard, navigate to the ‘Plugins’ menu option, and select ‘Add New’. Now in the right-hand search bar, type in ‘Google Analytics by MonsterInsights’. Install that plugin and activate it.

add Google Analytics to your WordPress site plugin


This plugin offers an integrated version of Google Analytics which will streamline how you add tracking codes to your site, as well as how you can monitor your traffic. With over 1 million installs, it is a very prestigious Google Analytics tool.

Signing Up For Google Analytics

Head over to Google Analytics. If you already have an account, you may sign in. If you do not have a Google Analytics account, click ‘sign up for free’. It is very simple and shouldn’t take more than 3 minutes.

add Google Analytics to your WordPress site


We’ve got our accounts setup and logged in. Now, we need to create a property for our website. To do this, click on the ‘Admin’ tab. Click on the drop-down menu titled ‘Property’, and ‘create new property’. You’ll want to fill this out with information about your website. Once you are finished, we will return to our WordPress dashboard.

Add Google Analytics To Our WordPress Site.

Here is the simple part. Head to the ‘MonsterInsights’ plugin. Navigate to the ‘Settings’ tab. Click ‘Authenticate with your Google account’. Allow the plugin access to your Analytics account. And then copy and paste the code into the verification box. Now, select your property from the drop down menu and voila, you are now connected to Google Analytics.

So there you have it. A complete tutorial on how to add Google Analytics to your WordPress site. If you have any questions, or think something is missing, please comment below! And, as promised, here is the quick guide for adding Google Analytics to your site.

How to Add Google Analytics to your WordPress Site Quick Guide:

  1. Download ‘MonsterInsights’
  2. Sign up/Log in to Google Analytics
  3. Create New Property (Admin -> Property -> Create New Property)
  4. Authenticate Google account in MonsterInsights plugin
  5. Select the property you wish to monitor
  6. Enjoy!


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